Creating Effective Web Copy that Sells - By: Vlad Ehrsam, Posted on: 2006-12-28

Internet businesses experience low ranking at one time or another. The cause is unclear, but there is a solution. With a little brush up, our websites can generate the traffic they once did. All it takes is an understanding of how search engines work, and the creation of words that drive target traffic to your site.

To keep with the times, businesses need a web copy writer on board that is highly experienced in SEO (Search Engine Optimized) keywords. If you're creative enough, you can take a stab at it yourself. Use caution though, you want the content to be rich in keywords but not overpowering.

A few tips to consider...

Everything you thought you understood about writing, forget it. Web copy needs to be conversational in tone meaning traditional no-no's such as fragments and sentences ending in prepositions are all right in this format.

Use a font that isn't an eye sore. Most webmasters use Times New Roman, Arial, or Verdana. Finally, keep content flowing.

SEO Friendly

A good thing to remember when writing SEO copy is that it is better to use less to say more. Many surfers merely scan the content for important points so there is no need for long paragraphs. Leave out any language that makes you sound like an intellectual and just use the basic commands of the English Language.

Headings: 6 to 8 words Sentences: 15 to 20 words Paragraphs: no less then 3 lines, no more then 5 lines Web page word count: 350 words

The keyword dilemma is a never ending vicarious cycle that leaves you feeling numb at times. What are keywords? Who will use these keywords? What search engines should I use? And the list goes on.

Yahoo and Google are search engines that employ text (keyword/keyword phrase) that is entered into a search box to find web addresses. So, if you are looking for a gardener, you would enter "gardening service" or perhaps "lawn care provider" into the search engine. The search engine will then scour the web and find all websites associated with those phrases. Keyword positioning on your pages are used to determine how quickly the search engines find your site.

Before you begin, carefully create words that are associated with the product or service you sell. Keywords and keyword phrases should be realistic. A true web copy writer can weave the words and phrases into the web page content easily.

You need to concentrate on your home page. Headings should have at least 5 words but no more than 8. Make certain that your keywords are positioned within the header as it will increase your odds.

Remember, the home page is just a glorified sales letter so you want the copy to flow but get straight to the point. A conversational tone is important here so write just like you were talking with an old friend. Still, be sure that the content has those keywords placed throughout it so that the information still flows.

Big Mistakes

It takes a lot of time and practice to craft seo friendly web copy. Many writers will start writing seo articles without a clear understanding of the nature of keywords and how they are used by search engines. It is common for beginners to concentrate too much on the keywords and they wind up with unreadable copy that ultimately drives surfers away.

Selling is about educating customers about the benefits of buying from you. Don't waste time on the features, they can learn about them in later pages. People always want to know what is in it for them should they buy from you so this is what you need to concentrate on telling them.

Failing to edit your copy for grammar and spelling errors can lead to problems and lost customers. If possible, have another person read over your copy to get a fresh perspective.

Remember, web copy is merely a serious of informative pages. Each page on your website invites the visitor to go one step further. Ultimately, you hope they will purchase your product or service. But if search engines are not reaching you, you'll never have the opportunity to introduce potential customers to the benefits.

Article Source: http://golfarticlesdirectory.com

About the author: Vlad Ehrsam writes exclusively for Full Info on Business, it's one of the webs most up to date Business sites, while you're there sign up for the free newsletter.
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